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How this works

This is not a form to send to your client. It is the list of questions you should answer before you build a marketing site with AI. Here is how to use it.

1. Meet with the client and ask the questions yourself. Duplicate this page (or copy the plain-text version at the bottom) and fill in the Your answer lines as you go, in their words. Required questions take about 15 minutes. Go deeper questions make the result noticeably better.
2. Ask them for as much information and context about the business as they can give you, touching on each of the areas below: the old site, decks, reviews, call notes, anything.
3. Turn it into a brief and share it back with them. The prompt at the end of this page does the first draft of that in any AI tool, or paste it straight into Relume and it builds the brief, sitemap and wireframe from it.

Rough and honest beats polished and vague.

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1. The project

Required

1. What is the one action you want a visitor to take, and what comes second?

   Your answer:

2. Is this a single page or a full site, and roughly how many products or services does it need to cover?

   Your answer:

3. What is your current website, and what is wrong with it? Paste the link.

   Your answer:

4. Share two or three websites you like and say what you like about each one. They do not have to be in your industry.

   Your answer:

Go deeper

1. Where do you operate, and which languages does the site need to be in?

   Your answer:

2. Six months after launch, how will you know the site worked?

   Your answer:

2. The audience

Required

1. Who are your main customers, and who comes second?

   Your answer:

2. Who is not your customer?

   Your answer:

3. What problem or frustration sends them looking for something like you?

   Your answer:

Go deeper

1. What is their situation before they find you, and what is it costing them in time, money, energy or confidence?

   Your answer:

2. What does it look like after, and how do you make sure they get there?

   Your answer:

3. The offer

Required